My Design Process
Crafting impactful brands with a sprinkle of strategy, a dash of collaboration, and a whole lot of creativity (and coffee).
1. Discovery & Strategy
Great design starts with understanding. Through an in-depth conversation, I uncover your brand’s story, vision, and audience. Backed by market research and competitor analysis, I craft a strategic foundation to ensure your brand not only looks great but also connects with the right people.
2. Concept & Design
With a solid strategy in place, I explore creative directions through mood boards, sketches, and design iterations. From logos to typography and color palettes, I refine every element to shape a cohesive visual identity that aligns with your brand’s essence.
3. Refinement & Collaboration
Your input is invaluable. We’ll review the strongest design concepts, fine-tune the details, and ensure everything aligns perfectly with your vision. This is where we craft a brand identity that truly stands out.
